About SocialCash

Being Where the Action Is, Getting What you Paid For: Facebook is quickly becoming the world’s leading social networking and gaming platform. Whether sending messages, battling friends in Mob Wars, or betting heavy with A-K on Texas Hold’Em, users are engaging with applications on a whole new level – and now brands can be part of the action. Our core products provide innovative solutions that inject your business into the conversation. Leveraging a proprietary optimization and targeting system, we are able to drive unprecedented performance. Direct action, direct results.

Headliners are Social Banners for the Social Graph: Most banners on the Platform are dull, garish, and irrelevant.  We deliver engaging, rich-media ads that are always relevant. Here’s why they work:

• Optimal Placement
  We’ve secured the “headline” 728x90 banner spot on applications, thereby placing your ad right in the middle of the action, without risk of banner blindness.
• Precision Targeting
  We apply a series of intelligent algorithms to both behavioral and social graph data to enable precision targeting. We drill down to micro levels to develop hyper-segmentation.
• Generating “Talking” Ads
  The social web is all about conversation. We transform our audience insights into social ads that either offer unique content to the user or enhance the functionality of the surrounding property. As such, the ads become part of the conversation among Facebook’s 175 million users.
• Full Service Creative Development, Rapid Deployment
  Our in-house creative team can generate highly-customized ad creatives either with or without your involvement. Working with a base of over 100 templates, we can rapidly develop and deploy your campaign (typically in under 24 hours)
• Real-Time Optimization, Real-Time Metrics
  We live and die by the data. After your campaign goes live, we constantly tweak and refine both our creatives and targeting metrics. Each impression therefore makes the ad “better”. We at the same time push these data out to the advertisers so that they can track user actions and better understand how to constantly drive more awareness.